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| • Tips to Increase Sales • Merchandising Tips • Handling & Storage |
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| • Foodservice Value • Handling & Storage • Tips & Ideas • Recipe Section |
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Eight exciting new retail bands with new recipes and full color photos. |
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Royal Rose has become the first company in the world to harvest radicchio on a daily basis making Royal Rose Radicchio Fresher, Bigger & Better. |
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| What's A Salad Without Radicchio? |
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| Patriotic Salads | ||
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| Christmas Salads | ||
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| Valentine's Salads | ||
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These tear-off recipe pads are perfect for your produce aisle. More... |
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The Radicchio Café is a gathering place organizing a community of interest around Royal Rose’ favorite vegetable -- Radicchio. More.... |
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Many of today’s radicchio consumers are savvy enough regarding radicchio to know that bigger and heavier radicchio is fresher radicchio.
Proper display plays a huge role on sales
Many of today’s radicchio consumers are savvy enough regarding radicchio to know that bigger and heavier radicchio is fresher radicchio. Store displays should allow shoppers easy access to the radicchio while emphasizing its beautiful color.
Point of Sale
The retail bands are attractive and allow produce staff to open and re-close if needed. Cello wrap offers an eye-catching look and provides the customer with great recipe information. Avoid out of the way baskets in the corner. Radicchio is a mainstream specialty!
Point of Sale Merchandising Materials
Point of sale materials such as Header cards and floor graphics are available to customize your produce aisle. Recipe cards attached to the header card so your customers will be able to try new salad recipes, which will increase your sales.
Cross marketing
Cross marketing with other products such as Gorgonzola cheese, olive oil, Balsamic vinegar, and pizza dough are always a great idea. Use radicchio as a beautiful color break between leaf lettuces.
Head size is important
Inconsistent in-store presentation and the assumption that it's only a salad ingredient leads to the belief that head size is unimportant. This belief is incorrect. Many of today’s radicchio consumers are savvy enough regarding radicchio to know that bigger and heavier radicchio is fresher radicchio. Proper display plays a huge role on sales.