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Radicchio Tip: Cooking radicchio tames its bite! The milder, cooked flavor blends well in sautés, pastas, risotto, pizza and much more.

Salad Tip: Radicchio pairs well with these flavors for a perfect salad: fruit, nuts, gorgonzola cheese, olive oil, balsamic vinegar and bacon.

Preparation Tip: To control radicchio's flavor soak leaves for 10 minutes in cold water before using.

"Teach people
how to eat this
Italian vegetable!"

- Lucio Gomiero

Lucio & Katia preparing radicchio.
Lucio Gomiero
This was the vision of Lucio Gomiero; founding partner of European Vegetable Specialties Farms, Inc. Lucio can safely be called the "visionary" of EVS.  With partner Carlo Boscolo, Lucio brought the seed of radicchio to the United States in 1987. After a bleak experience attempting to grow radicchio in Georgia, the two Italian friends made their way to the coastal region of California and finally to Salinas.  Lucio, hailing from Padua in the Veneto region of Northern Italy, was determined to share the beloved Italian vegetable with America. After much discussion, the Italian friends finally convinced Tamagni Farms to give them one "measly acre" to plant.  Lucio and Carlo soon found it to be one very successful acre and the birth of American radicchio began!

After many years of splitting their time living between Italy and California,  Lucio, his wife Katia and their children live full time now in Monterey County. An architect by training and a winemaker by trade, Lucio and his family eat radicchio daily!  His children complain occasionally about the ever-present radicchio at the Gomiero table but Lucio stands firm.  As he once told his children, and continues to enforce today, "No radicchio, no America".

Lucio has said he feels like Jack, of Jack and the Beanstalk and that the Boscolo seed is the "Magic Seed of Radicchio".  He truly feels that the Salinas radicchio grown by EVS far surpasses its Italian cousin in quality and that California is like heaven for radicchio.