Holiday celebrations mean different things to different people, but nothing sets the tone for said parties quite like the right combination of food and drink.
Getting radicchio from the growing fields to the dinner table while it's fresh is a challenge when the vegetable is not domestically grown. That's why Royal Rose grows radicchio in California most of the year. Compare Royal Rose to imported radicchio and you'll see what eating food grown close to home can mean. Royal Rose LLC - based in Salinas, California offers Fresher-Bigger-Better radicchio.
Fresher Radicchio
Royal Rose radicchio is fresher because it is field-packed and shipped directly to distributors and retailers. Foreign grown radicchio often spends up to four weeks in route to local American distributors and retailers.
Bigger Radicchio
Because domestically grown radicchio spends less time being shipped, the outer layers stay firm, full and healthy. A good, fresh head of radicchio should weigh at least half a pound. But, if radicchio is stored in warehouses or shipped from a foreign location, its outer leaves wilt as they age. The outer leaves are trimmed to remove the limp and wilted layers. And if there is a longer wait, they are trimmed again and again. Until you see the tennis ball size head of radicchio in the produce aisle showing its age and how far it has traveled.
Better Radicchio
With strategically located growing regions and follow-the-sun harvesting, Royal Rose Radicchio is a better value than any other radicchio! And Royal Rose never stores, never warehouses its radicchio.