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EVS has become the first company in the world to harvest radicchio on a daily basis making Royal Rose Radicchio Fresher, Bigger & Better. |
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A gathering place organizing a community of interest around radicchio and the Salinas Valley. |
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EVS, the largest grower of radicchio in the world, produces a variety of Italian Vegetables. |
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Radicchio's versatility requires a focus on freshness to make sure the trade and the consumer can have the best radicchio experience possible.
- Dennis Donohue (President)
Focus on Freshness
Sometimes the more things change the more they stay the same. EVS' Fresher-Bigger-Better program reflects an on-going commitment to educating the trade and consumers that radicchio's versatility requires a focus on freshness to make sure you can have the best radicchio experience possible.
Expanded Growing Areas
EVS remains committed to providing the freshest possible product to guarantee satisfied customers. Towards that end EVS has selectively expanded its growing areas to ensure we are shipping from the best spot at the best time.
Consumer Education
EVS is also committed to education. Our new marketing campaign "What's A Salad Without Radicchio?" reflects an on-going commitment to promoting and popularizing radicchio. Radicchio is beginning to enjoy mainstream acceptance by consumers. Even McDonalds now includes radicchio in their premium salads in many markets. This "What's A Salad Without Radicchio?" marketing program will position the use of radicchio year-round as an integral part of any salad.