Focus on Freshness

Sometimes the more things change the more they stay the same. Royal Rose's Fresher-Bigger-Better program reflects an on-going commitment to educating the trade and consumers that radicchio's versatility requires a focus on freshness to make sure you can have the best radicchio experience possible.

Expanded Growing Areas

Royal Rose remains committed to providing the freshest possible product to guarantee satisfied customers. Towards that end Royal Rose has selectively expanded its growing areas to ensure we are shipping from the best place at the best time.

Consumer Education

Royal Rose is also committed to education. Our new marketing campaign "What's A Salad Without Radicchio?" reflects an on-going commitment to promoting and popularizing radicchio. Radicchio is beginning to enjoy mainstream acceptance by consumers. Even McDonalds now includes radicchio in their premium salads in many markets. This "What's A Salad Without Radicchio?" marketing program will position the use of radicchio year-round as an integral part of any salad.